The Next Economy: Will You Know Where Your Customers Are?

Senior marketing executive Elliott Ettenberg argues that traditional marketing techniques are outdated relics from the far-off Old Economy and in this post-9/11 world, we’ve already left the New Economy behind. So with reaching its public still vital to any business’s survival, what’s a 21st-century company to do? In The Next Economy, Ettenberg sees the economy changing to one “that will be characterized by a huge withdrawal of customer spending, a polarization of North American demand, a

Unverb. Preisempf.: EUR 19,27

Preis: